The Palmolive Girl Gets a 21st-Century Makeover – Powered by You and AI

Image created in MidJourney

Artificial intelligence is here, and as a brand that champions naturality, Palmolive knew they had to face the challenge head-on. But does a brand that stands for naturals still have a place in an AI world?

The answer is a resounding yes, and Palmolive is proving it with their latest social campaign.

The brand's discovery of an AI-rendered Palmolive Girl that looks closer to what a real Filipina should look like sparked the campaign. The render of a morena beauty with long, thick hair and low nasal bridge was generated after the prompt “Filipina Gen Z Palmolive Girl”.  Palmolive then posted the AI Palmolive Girl on social media and ran a poll with the question, “According to AI, ito ang look ng isang Palmolive Naturals girl.  Agree ba kayo?."  (“According to AI, this is what a Palmolive Naturals girl looks like.  Do you agree?)

"We're thrilled with the positive response to our campaign," said Bea Atienza, Colgate-Palmolive's Impactful Brand Experience Lead. "It proves that naturality and AI can coexist in today's world. We're excited to continue working on this project and create something truly beautiful and collaborative."


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