The Palmolive Girl Gets a 21st-Century Makeover – Powered by You and AI
Image created in MidJourney
Artificial intelligence is here, and as a brand that champions naturality, Palmolive knew they had to face the challenge head-on. But does a brand that stands for naturals still have a place in an AI world?
The answer is a resounding yes, and Palmolive is proving it with their latest social campaign.
The brand's discovery of an AI-rendered Palmolive Girl that looks closer to what a real Filipina should look like sparked the campaign. The render of a morena beauty with long, thick hair and low nasal bridge was generated after the prompt “Filipina Gen Z Palmolive Girl”. Palmolive then posted the AI Palmolive Girl on social media and ran a poll with the question, “According to AI, ito ang look ng isang Palmolive Naturals girl. Agree ba kayo?." (“According to AI, this is what a Palmolive Naturals girl looks like. Do you agree?)
"We're thrilled with the positive response to our campaign," said Bea Atienza, Colgate-Palmolive's Impactful Brand Experience Lead. "It proves that naturality and AI can coexist in today's world. We're excited to continue working on this project and create something truly beautiful and collaborative."